http://www.davidrathod.com David Rathod Director Thu, 28 Apr 2011 13:45:48 +0000 http://www.davidrathod.com en http://davidrathod.com/McKesson-John-Muir-Hospital http://davidrathod.com/following/davidrathod.com/McKesson-John-Muir-Hospital Thu, 28 Apr 2011 13:45:48 +0000 David Rathod Director 1364194 The interface between healthcare and technology continues to be fascinating and increasingly intertwined. I enjoy learning about the way both sectors influence each other. http://davidrathod.com/HP-COLOR http://davidrathod.com/following/davidrathod.com/HP-COLOR Mon, 11 Apr 2011 23:31:36 +0000 David Rathod Director 1296301 Professor Cobalt explains how you turn color into money. http://davidrathod.com/EMC-Future http://davidrathod.com/following/davidrathod.com/EMC-Future Fri, 08 Apr 2011 04:53:38 +0000 David Rathod Director 1280918 This is from a meeting opener that focuses on the idea that information, properly managed and used, enriches our world. http://davidrathod.com/SUN-TANGO http://davidrathod.com/following/davidrathod.com/SUN-TANGO Wed, 23 Mar 2011 05:08:30 +0000 David Rathod Director 1205404 http://davidrathod.com/SUN-GET-REAL http://davidrathod.com/following/davidrathod.com/SUN-GET-REAL Tue, 22 Mar 2011 20:19:58 +0000 David Rathod Director 1205401 It's got the phrase "hair plugs" in it, okay? That should be enough. http://davidrathod.com/AMD-ROTA http://davidrathod.com/following/davidrathod.com/AMD-ROTA Tue, 22 Mar 2011 20:19:53 +0000 David Rathod Director 1205389 I wanted to shoot the employees of Advanced Micro Devices with unexpected props. It's a left-handed way of connecting people to things, ideas, and other people. I guess the underlying idea was to make the company look cool, modern, and a little mysterious. I'm also proud of the tag line, "Devices for Advanced People." Just don't ask me to explain it. http://davidrathod.com/CISCO-LIVEWORKPLAYLEARN http://davidrathod.com/following/davidrathod.com/CISCO-LIVEWORKPLAYLEARN Tue, 22 Mar 2011 20:19:52 +0000 David Rathod Director 1205381 Life and the internet. This video is simultaneously energetic and thoughtful, which is kind of tricky to sustain. We shot many scenes off-speed and framed unusually, then used type to "talk" to the audience. I like the paces this video goes through. http://davidrathod.com/MICROSOFT-ANTICIPATION http://davidrathod.com/following/davidrathod.com/MICROSOFT-ANTICIPATION Tue, 22 Mar 2011 20:19:51 +0000 David Rathod Director 1205378 For the product launch of MSN 8, we encapsulated the history of the computer. It's interesting to see all those high-tech milestones compiled into a single timeline. http://davidrathod.com/PALM-TWO-FOR-ROME http://davidrathod.com/following/davidrathod.com/PALM-TWO-FOR-ROME Tue, 22 Mar 2011 20:19:50 +0000 David Rathod Director 1205375 The hook here is simple: when text is popped on, the action freezes. It's a straightforward idea, but there's something fascinating about watching people stop dead, then suddenly spring back to life. http://davidrathod.com/MEDTRONIC-BLING http://davidrathod.com/following/davidrathod.com/MEDTRONIC-BLING Tue, 22 Mar 2011 20:19:48 +0000 David Rathod Director 1205372 We needed to visualize how Medtronic's technology can now be so all-encompassing that patients with serious chronic heart conditions can lead normal lives.